18ct Rolex President reference 18038 from 1980
Since its release in 1956, the Rolex Day Date â€śPresidentâ€ť has always remained a sought after Rolex model. The Rolex Day Date became one to represent success and accomplishment as it was worn by some very influential people. Becoming known as the â€śPresidentsâ€™ watchâ€ť as several US presidents wore one. These included US Presidents such as Dwight Eisenhower, John F Kennedy, Ronald Reagan, Richard Nixon. The Rolex Day Date has also been worn by Winston Churchill. Initially the tern â€śPresidentâ€ť referred to the type of bracelet attached to the Day Date, however it soon came to commonly refer to the entire timepiece. The Rolex Day Date 1803 was introduced in 1961 and over the years has undergone some changes. Most notably with the movement, and until recently a now larger watch case.
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